What Is a Technology Business Review (TBR)?

A Technology Business Review, or TBR for short, is a meeting designed to help business owners understand how technology can support their goals. It’s not a sales pitch—it’s a strategy session. The aim is to make your business better by using technology more effectively.

You might also hear TBRs referred to as Annual Reviews, Quarterly Business Reviews (QBRs), or Strategic Technology Reviews. Whatever the name, the purpose is the same: to align your business goals with the right technology.

It’s All About Your Goals

The first step in a TBR is to talk about your business goals. What are you trying to achieve? Whether it’s growing your customer base, improving services, or saving money, the TBR helps you focus on what matters most.

Once your goals are clear, the next step is to look at how technology fits in. Are your current systems helping you reach those goals? Could better tools make your work easier or faster? The TBR helps you find ways to use technology that truly supports your business.

Spotting and Reducing Risks

Every business faces risks. These might include data loss, cyber threats, or system failures. In a TBR, you’ll look at the risks your business might face and explore ways to reduce them. This could mean setting up secure backups, updating software, or training your team on best practices.

The goal is to protect your business and keep things running smoothly, even when challenges arise.

Making Your Business Better

A TBR isn’t just about fixing problems—it’s about improving your business. You’ll explore how technology can help with everyday tasks. This might include automating jobs, improving communication, or making it easier to work from home.

The focus is on practical changes that make a real difference. You don’t need to be a tech expert—just open to ideas that can help your business run better.

Keeping It Focused

TBR sessions are designed to be clear and to the point. You won’t be bogged down with jargon or unnecessary details. Instead, you’ll come away with a roadmap—a plan that shows where your technology is heading—and a budget to help you prepare.

This means you’ll know what to expect, what it will cost, and how it will help your business.

Why TBRs Matter

Technology is always changing, and it can be hard to keep up. A TBR gives you a chance to step back and look at the bigger picture. It helps you make smart decisions about your systems and tools, so your business stays ahead of the curve.

It’s not about buying the latest gadgets—it’s about making sure your technology works for you.

John Fisher

Meet John Fisher, founder of Westway IT, passionate about helping businesses thrive with technology. With a BSc in Computer Science, he values integrity, education, and quality relationships. Active in The Tech Tribe and CompTIA, John simplifies IT and creates scalable strategies. Connect with him on LinkedIn.