Why You Shouldn’t Skip a Technology Business Review (TBR)

A Technology Business Review (TBR) is more than just a meeting—it’s a strategic moment to reflect on your business and how technology supports it. Skipping this review means missing out on key opportunities to improve, protect, and future-proof your business.

Missing Strategic Insight

When you skip a TBR, you lose valuable time to step back and look at your business from a strategic angle. It’s a chance to align your goals with the right technology, making sure your systems are helping—not hindering—your progress.

Overlooking Risk

Every business has risks, whether it’s data loss, outdated systems, or security threats. A TBR helps you understand your risk profile and explore ways to reduce or manage those risks. Without it, you may be exposed to issues that could have been prevented.

Falling Behind on Tech Trends

Technology moves fast. If you’re not keeping up, your competitors might be. A TBR is where you learn about changes in the tech landscape—like the rise of AI—and how they could impact your business. If you’re not using AI, others might be, and that could give them an edge.

But it’s not just about AI. TBRs also cover automation and process improvements. These can make your operations more efficient and save you time and money.

Improving Customer Experience

Technology isn’t just about what happens inside your business—it affects how you appear to clients too. Take signatures, for example. Do you still ask clients to print, sign, and post documents? Many people don’t even own printers or scanners anymore.

E-signatures are a simple solution that makes life easier for your clients and speeds up your processes. A TBR is where you explore these kinds of improvements.

Skipping a Technology Business Review means missing out on:

• Strategic planning
• Risk reduction
• Tech updates like AI and automation
• Process improvements
• Better customer experience

It’s not just a meeting—it’s a roadmap for smarter, safer, and more efficient business operations.

John Fisher

Meet John Fisher, founder of Westway IT, passionate about helping businesses thrive with technology. With a BSc in Computer Science, he values integrity, education, and quality relationships. Active in The Tech Tribe and CompTIA, John simplifies IT and creates scalable strategies. Connect with him on LinkedIn.